Bit o' Lit :: Bit-o-Lit.com

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Why Advertise in Bit o’ Lit?

The only free magazine available to commuters in Washington, DC.
A new alternative for readers and advertisers—a welcome option from the overcrowded free newspaper market.
The only evening reading option. Readers who read the paper in the morning now read Bit o’ Lit in the evening.
Bit o’ Lit’s readers are book lovers. Avid readers generally have higher income and education levels than the rest of the population.
Easy to Read. Bit o’ Lit is digest-sized, convenient for commuters to read even during a congested subway ride home.
Smaller pages mean greater attention to your advertisement.
Leveraged distribution. Unlike morning publications that must serve the suburbs to reach commuters, Bit o’ Lit distributes on Monday evenings, as commuters concentrated in downtown Washington, DC leave work to travel home.
Diversity of content and entertaining associated features. Bit o’ Lit always includes a variety of titles of interest men, women, and all age groups. Also, our regular features offer important consistency for readers.

Pilot Launch FAQ

Rate Card

Ad Size/Type	1 issue	2 issues	4 issues
Per Issue
4-Color Back Cover	995	NA	NA
4-Color Other	564	545	517
Black & White Full Page	339	327	307
Black & White Half Page	238	230	218
By the Inch	50	48	46

* Costs for book excerpts are separate from these. Please see the publisher's FAQ.

Updated Submission Schedule

Issue Date	Reservation Due Date	Materials Final Date
9/29/2008	9/12/2008	9/17/2008
10/13/2008	9/27/2008	10/1/2008
10/27/2008	10/10/2008	10/15/2008
11/10/2008	10/24/2008	10/29/2008
11/24/2008	11/7/2008	11/12/2008
12/8/2008	11/21/2008	11/26/2008
12/22/2008	12/5/2008	12/10/2008

*Schedule will be updated as dates approach. For future dates, estimate eight business days prior to the issue date. Email to confirm.

Ad Sizes

These are the current estimates for ad sizes. Please check back for updates.

Full page - color:
5 and 3/8 by 8 3/8 inches
Full page - b/w:
5 and 3/8 by 8 3/8 inches
Half page - b/w:
2-1/2 by 4-3/16 inches
By the Inch - b/w:
width is 2-1/4 inches

Want to place an ad? Please email contact@bit-o-lit.com. We'll be in touch shortly.

Pilot Launch Guidelines

Circulation: 16,000 weekly

Length of Time: 4 full weeks for the pilot period.

Locations:

50 free-boxes located at Gallery Place/Chinatown, Judiciary Square, Metro Center, Dupont Circle, Farragut North, AU/Tenleytown, Adam's Morgan, Van Ness, Union Station, Rosslyn, Clarendon, Court House, Foggy Bottom, Farragut West, McPherson Square, Federal Triangle, L'Enfant Plaza, Capitol South, Eastern Market, and U St./Cardozo. Copies will also be distributed at select libraries and bookstores.

When:

Copies will be delivered to boxes and handed out on Monday evenings.

Prepayment:

Payment is due in advance when ads are submitted (for by-the-inch and first-time customers). Returned checks are subject to a $35 fee.

Ad Design:

Available at customer’s request.

Agency Compensation:

Recognized agencies providing camera-ready materials may receive a 15% commission.

Charity and Foundation Discount:

Registered 501c(3) charities and foundations are eligible to receive a 10% discount; but, they cannot claim both agency commissions and charity/foundation discounts.

File Types:

Ads should be submitted as image files or .pdf files with correct sizing. Native Quark and InDesign files are not accepted.

Fonts:

Type should not be smaller than 8-pt. size to ensure legibilty. Fonts must be embedded. If not, we will replace with in-house fonts.

Web Advertising:

Full Site for One Month: $9 Cost Per Thousand Impressions (CPM); sizes are 180 max pixels wide by 500 pixels tall.